Blog

We Can’t Always Prepare for a Tsunami

On March 11, 2011, the ground under Japan moved.

You know what happened next. The earthquake. The tsunami. The Fukushima nuclear plant. The world watched Japan face one of the worst compound disasters in modern history.

And somewhere in the middle of all that chaos, a Swedish clothing retailer had to figure out what to do with its Japan operation.

H&M’s acting CEO in Japan — a man named Hans Anderson — called headquarters in Stockholm. He needed instructions. He needed a plan.

And headquarters told him: “We don’t have one.”

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Businessmen negotiating

Be Unreasonable

Strategy is about creating the future, not predicting it. You develop strategy by starting with a bold vision of the business in the future and

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disruption

First, Disrupt Yourself

There is no more powerful strategy for rapid business growth than market disruption. Every business strategy should include at least an element of disruption —

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