Strategy? Forget All You Know! Below are seven pieces of advice I give to business leaders based on the most successful strategy practices I know. Whenever I discuss these in Read More »
The Fallacy of Pain Points and Problems Imagine enquiring about membership at a local gym, and a staff member asks, “What health problems do you suffer from, morbid obesity or something else?” Read More »
How to Improve without Change I once cured my lifelong phobia of spiders by moving to Australia. When I stepped off the plane in Sydney, my phobia was instantly transformed Read More »