You point me to an audacious business strategy that led to rapid business growth, and I’ll show you an example of successful disruptive innovation. Yet disruption is about more than audacity and rapid growth. Disruption is charismatic. Disruptive businesses attract the best employees. Disruptive products and services seduce the most passionate customers. So if you want the best employees, passionate customers, and rapid growth for your business, then Charismatic Disruption is for you. This book is full of real-world examples of success and demonstrates practical methods and techniques you can apply immediately. Many business leaders have succeeded at disruptive innovation with charisma, and you can too!
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