Goodhart’s Law and the Tyranny of AI Metrics

The Growth Zone
The Growth Zone
Goodhart’s Law and the Tyranny of AI Metrics
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Amazon employees are running AI agents in the background. Not to get work done. But to inflate their token consumption scores. Meta employees are doing it. Microsoft employees are doing it. The phenomenon even has a name now: tokenmaxxing. Workers gaming an internal leaderboard — burning through AI usage metrics that mean nothing — in […]

Reading the News Is Not a Strategy

The Growth Zone
The Growth Zone
Reading the News Is Not a Strategy
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Japan’s government recently released its 2026 white paper on manufacturing industries. The headline finding: 60% of Japanese firms are now working on economic security measures, up from 40% the year before. That sounds like progress. It isn’t. Read the fine print. A large share of that 60% were merely collecting information on international affairs. In […]

DAUNTLESS LEADERSHIP: CEO Roundtable Discussion Summary

The Growth Zone
The Growth Zone
DAUNTLESS LEADERSHIP: CEO Roundtable Discussion Summary
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I once asked an HR director a simple question. Two candidates. Identical resumes. One had never failed at anything. The other had failed so many times he’d lost count. Which one do you hire? His answer came without hesitation: the one who never failed. To him, it was obvious. He was wrong. Here’s what that […]

Do You Have an AI Strategy — or Just an AI Plan?

The Growth Zone
The Growth Zone
Do You Have an AI Strategy — or Just an AI Plan?
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A new Gartner study has just landed a finding that every CEO in Japan should read carefully. Among organizations deploying AI and autonomous business capabilities, approximately 80% report workforce reductions. Yet those reductions do not appear to translate into ROI. Companies cutting headcount with AI are getting roughly the same returns as those that aren’t. […]

The Thriving Minority: Why the 44% Number Misses the Point

The Growth Zone
The Growth Zone
The Thriving Minority: Why the 44% Number Misses the Point
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A new survey is making headlines across the business press. Only 44% of employees globally feel they are thriving at work. In Japan, the number is even lower — just 31%. And only 8% of employees in Japan report being engaged at work. Eight percent. The global average is 20%, which is already nothing to […]

Entrepreneurial Mindset of the Employed

The Growth Zone
The Growth Zone
Entrepreneurial Mindset of the Employed
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Let me ask you a direct question. Are you an entrepreneur — or are you a careerist? Most salaried employees are careerists. Their decisions are filtered through a specific lens — what advances the career, protects the position, avoids the wrong kind of visibility. The incentives are different from an entrepreneur’s. The risk calculus is […]

When the Disruptor Gets Disrupted: The Lesson Toshifumi Suzuki Left Behind

The Growth Zone
The Growth Zone
When the Disruptor Gets Disrupted: The Lesson Toshifumi Suzuki Left Behind
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Toshifumi Suzuki died last week. He was 93. And if you have spent any time in Japan, you have felt his work every single day — even if you never knew his name. He was the man who built the konbini. Not just as a business — as infrastructure. As a part of daily life […]

Market Entry Manifesto

The Growth Zone
The Growth Zone
Market Entry Manifesto
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A reporter from The Telegraph in the UK contacted me for my views on the challenges of market entry in Japan. What follows is my manifesto — a set of principles I believe apply not just to Japan, but to any market, anywhere in the world…

CEO Roundtable Discusssion Summary: Strategy on Your Own Terms

The Growth Zone
The Growth Zone
CEO Roundtable Discusssion Summary: Strategy on Your Own Terms
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I run a monthly, private CEO Roundtable for my best clients and business leaders in the community whom I choose to invite and share the discussion summary with my community. During the May 2026 CEO Roundtable, we discussed “Strategy on Your Own Terms.” Strategy failures are rarely caused by insufficient data or inadequate frameworks. What […]

The Constructive Disharmony of Shareholder Activism

The Growth Zone
The Growth Zone
The Constructive Disharmony of Shareholder Activism
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Japan’s ruling Liberal Democratic Party is moving to raise the thresholds required for activist shareholders to propose resolutions at company annual general meetings. This is not a technical adjustment to securities law. This is protection — for incumbent boards, for mediocre capital allocation, for the status quo that suits the people already comfortable inside it. […]

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