When the Disruptor Gets Disrupted: The Lesson Toshifumi Suzuki Left Behind

The Growth Zone
The Growth Zone
破壊者が破壊されるとき:鈴木敏文氏が残した教訓
Loading
/

Toshifumi Suzuki died last week. He was 93. And if you have spent any time in Japan, you have felt his work every single day — even if you never knew his name. He was the man who built the konbini. Not just as a business — as infrastructure. As a part of daily life so essential that most people in Japan cannot imagine the country without it. In 1973, when every analyst was certain that small neighbourhood stores were finished and the future belonged to American-style supermarkets, Suzuki looked at that consensus and decided it was wrong. He licensed the 7-Eleven brand, opened Japan’s first 24-hour convenience store, and […]

Market Entry Manifesto

The Growth Zone
The Growth Zone
市場参入マニフェスト
Loading
/

A reporter from The Telegraph in the UK contacted me for my views on the challenges of market entry in Japan. What follows is my manifesto — a set of principles I believe apply not just to Japan, but to any market, anywhere in the world…

CEO Roundtable Discusssion Summary: Strategy on Your Own Terms

The Growth Zone
The Growth Zone
CEO Roundtable Discusssion Summary: Strategy on Your Own Terms
Loading
/

I run a monthly, private CEO Roundtable for my best clients and business leaders in the community whom I choose to invite and share the discussion summary with my community. During the May 2026 CEO Roundtable, we discussed “Strategy on Your Own Terms.” Strategy failures are rarely caused by insufficient data or inadequate frameworks. What determines success or failure is boldness in development and speed in execution. The session was structured around nine deliberately provocative statements, each grounded in real client experience.

The Constructive Disharmony of Shareholder Activism

The Growth Zone
The Growth Zone
株主アクティビズムの建設的不調和
Loading
/

Japan’s ruling Liberal Democratic Party is moving to raise the thresholds required for activist shareholders to propose resolutions at company annual general meetings. This is not a technical adjustment to securities law. This is protection — for incumbent boards, for mediocre capital allocation, for the status quo that suits the people already comfortable inside it. And it reverses years of momentum that was, slowly but unmistakably, changing something real…

When Bold Strategy Becomes a Bet You Can’t Afford to Lose

The Growth Zone
The Growth Zone
When Bold Strategy Becomes a Bet You Can’t Afford to Lose
Loading
/

Honda just announced its first net loss since listing on the Tokyo Stock Exchange — in 1957. Let that sink in. Nearly seventy years of profitability, and this is the year it ended. The company cancelled three EV models it had been engineering for years — writing off up to two and a half trillion yen in a single fiscal year. They calculated that a two and a half trillion yen write-down was better than launching into a market that had moved against the original business case. That fact alone is worth sitting with. This is not a story about a company that failed to try. This is a story […]

Sales in Japan: 7 Unconventional Tactics

The Growth Zone
The Growth Zone
日本での営業成果を高める7つの非常識な戦術
Loading
/

Today’s episode hits close to home for many of the CEOs I work with. Almost every week, I’m in a conversation with a senior leader who tells me the same thing: “Steve, my sales team is underperforming — and I don’t know what to do about it.” They see it in the behaviors. They see it in the results. And too often, they’ve already thrown money and workshops at the problem and gotten nowhere. So today, I’m giving you seven unconventional tactics that I actually advise my CEO clients to deploy. Not theory. Not frameworks that sound good in business school. Tactics you can act on — starting today.

Strategic Goals and a Lesson from Aviation

The Growth Zone
The Growth Zone
Strategic Goals and a Lesson from Aviation
Loading
/

Today I want to talk about strategy. Specifically, I want to talk about a mistake I see leaders make constantly when they set strategic goals — and I’m going to use a somewhat unusual teacher to make my point: a flight instructor from the early days of jet aviation. Bear with me. This is going somewhere useful…

Perpetual Leadership Bench

The Growth Zone
The Growth Zone
常に次世代リーダーを準備しておくために大切なこと
Loading
/

Today I want to talk about one of the most common — and most avoidable — crises I see in foreign companies operating in Japan. A CEO is preparing to move on. Maybe he’s been recalled to head office. Maybe she’s found a compelling opportunity elsewhere. Maybe it’s simply time. And when that moment comes, they look around at their organization and realize: there is no one obviously ready to take over. Not because there aren’t good people. There are. But there are no developed people. No one who has been genuinely prepared for the role. No one who has been given the right experiences, the right responsibilities, the right […]

We Can’t Always Prepare for a Tsunami

The Growth Zone
The Growth Zone
We Can't Always Prepare for a Tsunami
Loading
/

On March 11, 2011, the ground under Japan moved. You know what happened next. The earthquake. The tsunami. The Fukushima nuclear plant. The world watched Japan face one of the worst compound disasters in modern history. And somewhere in the middle of all that chaos, a Swedish clothing retailer had to figure out what to do with its Japan operation. H&M's acting CEO in Japan — a man named Hans Anderson — called headquarters in Stockholm. He needed instructions. He needed a plan. And headquarters told him: "We don't have one."

jaJapanese