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Today’s episode hits close to home for many of the CEOs I work with. Almost every week, I’m in a conversation with a senior leader who tells me the same thing: “Steve, my sales team is underperforming — and I don’t know what to do about it.” They see it in the behaviors. They see it in the results. And too often, they’ve already thrown money and workshops at the problem and gotten nowhere. So today, I’m giving you seven unconventional tactics that I actually advise my CEO clients to deploy. Not theory. Not frameworks that sound good in business school. Tactics you can act on — starting today.
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