[:en]Make Your Own Economy[:ja]景気は自分で作り出すもの[:]

[:en]Are you allowing the economy to dictate your results, or are you making your own economy? In 1995, in the aftermath of the Kobe earthquake in which five thousand people lost their lives, an American businessman told me that he had been advised to lower his expectations for the Japan market because Japanese consumers had […]
[:en]Blinkered by Targets[:ja]ターゲットばかりに固執することの危険性[:]

[:en]The best way to achieve performance targets is to ignore them. It’s improving performance form that counts.
[:en]Make Room For The Atheists[:ja]無神論者のための居場所も必要[:]

[:en] I despise the so-called evangelism that tends to accompany strategic change, particularly when the objective is to persuade people that the strategic direction that the business leaders have chosen is the righteous one to the exclusion of all others.
[:en]Unconscious Hypocrisy[:ja]悪例となる態度を無意識に示してはいないか[:]

[:en]Most hypocrisy is committed unconsciously, and only with the best intentions by otherwise intelligent and capable leaders. A leader creates a corporate culture through his or her behavior, whether consciously or not. That is why unconscious hypocrisy can be such an insidious problem to resolve for those in leadership.
[:en]Be Unfair and Play Favorites[:ja]公平であることなど忘れ、えこひいきすること[:]

[:en]Fairness is not about equity of treatment. It is about equity of opportunity to exercise one’s talents. You can play favorites and there is nothing wrong with doing so, as long as it is the excellent that you favor.
[:en]Conversation with Visa Japan Country Manager Seiji Yasubuchi[:ja]ビザ・ジャパンのカントリーマネージャー、安渕聖司氏から学んだこと[:]

[:en]On April 3rd, I conducted an onstage conversation with Visa Japan Country Manager, Seiji Yasubuchi, at the Tokyo American Club for the American and French Chambers of Commerce in Japan. We had a full house! Here are my takeaways from my discussion with Seiji.
[:en]Growth is a State of Mind, Not a Market[:ja]企業の成長とは市場の状況ではなく、気持ちの持ち方によりもたらされるものである[:]

[:en]Return on investment of overseas acquisitions made by Japanese companies, with some exceptions, is feeble by large and at times disastrous.
[:en]The World is Given, But The Frame is Yours[:ja]この世界をどう切り取るかは、あなた次第[:]

[:en]The world is given, but in photography, you frame the world as you want it. The photograph is your own. The leader of a business does much the same. You take the world as you want it. The frame is of your own choosing.
Eschew the Putative Best People 「最高の人材」など存在しない

Your company should not have mass appeal as a great place to work, if it is exceptional people you want to attract.
[:en]Campaigns Don’t Shape Brands[:ja]ブランドとはキャンペーンによって形作られるものではない[:]

[:en]Campaigns don’t shape brands. Leaders do. Campaigns merely project to the outside world the brand as perceived by the people inside your company, whether that brand is how you like it or not. Dissonance will cause any branding campaign to fail, no matter what you do.