[:en]The Secret to Persuasive Strategy[:ja]説得力のある戦略とは[:]
[:en]All senior level executives and managers are asked to develop and present a strategy, whether global strategy, regional strategy, or simply strategy for a team or department they oversee. Many managers create long slide presentations with lots of data to justify why their strategy is right. However, the most persuasive managers talk about all the […]
[:en]Be Unreasonable[:ja]理不尽であれ[:]
[:en]Strategy is about creating the future, not predicting it. You develop strategy by starting with a bold vision of the business in the future and working backwards, not by an understanding of the present business and working forward. The latter merely entices you to compromise your vision. It is only the former that can take […]
Strategy on Your Own Terms
The best military strategists always choose the terrain on which they will do battle, rather than allowing the enemy to choose for them. So, in business, why would you possibly allow others to define the topography of your business environment instead of choosing the topography yourself? Yet, that is often precisely what business people do.
[:en]Empathy Trumps Projection[:ja]投影ではなく共感をすること[:]
[:en]Projection and empathy are not the same thing, but they are often confused. Empathy is the ability to understand how someone is thinking, whereas projection is presuming a person thinks like you. Be careful not to project when it is empathy that you intend.
[:en]When Risk Aversion is Personal[:ja]個人的な理由からのリスク回避[:]
[:en] There is nothing wrong with risk aversion. It is only aversion to reasonable business risk that is a problem. When a business leader complains of excessive risk aversion in his staff, the underlying concerns are frequently personal.
[:en]No Pain Points, No Problems[:ja]問題を抱えない顧客へのアプローチ[:]
[:en]What if your prospects and clients have no pain points and no problems? Presumption of damage is never a good way to start a relationship with anyone, whether in business or otherwise. Not long ago, I was working with a sales team to help improve their capability to ask questions when meeting with prospects. Without fail, […]
[:en]Empathy Trumps Projection[:ja]投影ではなく共感をすること[:]
[:en]Projection and empathy are not the same thing, but they are often confused. Empathy is the ability to understand how someone is thinking, whereas projection is presuming a person thinks like you. Be careful not to project when it is empathy that you intend.
[:en]When Risk Aversion is Personal[:ja]個人的な理由からのリスク回避[:]
[:en] There is nothing wrong with risk aversion. It is only aversion to reasonable business risk that is a problem. When a business leader complains of excessive risk aversion in his staff, the underlying concerns are frequently personal.
[:en]No Pain Points, No Problems[:ja]問題を抱えない顧客へのアプローチ[:]
[:en]What if your prospects and clients have no pain points and no problems? Presumption of damage is never a good way to start a relationship with anyone, whether in business or otherwise. Not long ago, I was working with a sales team helping improve their capability to ask questions when meeting with prospects. Without fail, during […]
[:en]Help Your Customers Get Through This[:ja]あなたの顧客がどうやってこの危機を乗り越えられるかを考えること[:]
[:en]The best way to get through this crisis is not looking so much at how you are going to survive it, but how you are going to help your customers survive it. Also, the only way through this crisis is through innovation. Watch this video and learn how. [:ja]現在の危機を乗り越えるためには、どうやって自分のビジネスが生き延びられるか、というよりも、どうずれば顧客のビジネスが生き残れるか、ということに焦点を当てることが大切です。また、危機を乗り越えるための唯一の方法はイノベーションであると、私は考えています。 その理由、方法については、こちらのビデオをご覧ください。 [:]
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