Business leaders use disruption as an offensive weapon to dominate a market. Any business leader can disrupt. Countless leaders have disrupted markets and you can, too — as long as you have the gumption to do so and the will to do things right.
Disruptive innovation recognizes neither cultural nor national boundaries. In business, disruption is not only a phenomenon you are subjected to. Disruption can be a phenomenon you instigate.
As a business leader, if rapid business growth is what you want, then disruption is what you need—and this book is for you.