[:en]No Pain Points, No Problems[:ja]問題を抱えない顧客へのアプローチ[:]

[:en]What if your prospects and clients have no pain points and no problems? Presumption of damage is never a good way to start a relationship with anyone, whether in business or otherwise. Not long ago, I was working with a sales team helping improve their capability to ask questions when meeting with prospects. Without fail, during role plays when I played the customer, each one asked me variations of, “Do you have any particular problems?” When I responded, “No, we don’t have any particular problems,” each salesperson was flustered and did not know how to respond. Each one, after a few awkward exchanges simply withdrew and promised to call again at […]

推定ではなく、価値を提案すること

JR新幹線の一等席はグリーン車と呼ばれています。私はフランスのTGVやアムトラックのアセラ・エクスプレスといった超特急列車にも乗った事がありますが、そのどれと比べても、グリーン車が一番乗り心地が良いと思います。JRは、いくつかの路線において、さらにその上を行く「グランクラス」という特別座席まで提供しています。しかし、このグランクラスの存在はほとんど知られていません。JRが故意に秘密にしているわけではないと思いますが、JRの社員を見ていると、秘密にしようとしているのではないかと考えさせられてしまいます。

[:en]You Are Not Carlos Ghosn[:ja]あなたはカルロス・ゴーンにあらず[:]

[:en]Some have argued the reason for Carlos Ghosn’s legal trouble is for having pushed change too hard—that he crossed some kind of Japanese nationalistic redline in wanting to merge Nissan and Renault, giving the French company control over the Japanese entity. Had Ghosn been more conservative in his actions, they reason, he would not be in the predicament in which he finds himself. This narrative, however, is disingenuous.

jaJapanese