[:en]Empathy Trumps Projection[:ja]投影ではなく共感をすること[:]
[:en]Projection and empathy are not the same thing, but they are often confused. Empathy is the ability to understand how someone is thinking, whereas projection is presuming a person thinks like you. Be careful not to project when it is empathy that you intend.
[:en]No Pain Points, No Problems[:ja]問題を抱えない顧客へのアプローチ[:]
[:en]What if your prospects and clients have no pain points and no problems? Presumption of damage is never a good way to start a relationship with anyone, whether in business or otherwise. Not long ago, I was working with a sales team to help improve their capability to ask questions when meeting with prospects. Without fail, during role plays when I played the customer, each one asked me variations of “Do you have any particular problems?” When I responded, “No, we don’t have any particular problems,” each salesperson was flustered and did not know how to respond. Each one, after a few awkward exchanges, simply withdrew and promised to call again […]
[:en]Empathy Trumps Projection[:ja]投影ではなく共感をすること[:]
[:en]Projection and empathy are not the same thing, but they are often confused. Empathy is the ability to understand how someone is thinking, whereas projection is presuming a person thinks like you. Be careful not to project when it is empathy that you intend.
[:en]No Pain Points, No Problems[:ja]問題を抱えない顧客へのアプローチ[:]
[:en]What if your prospects and clients have no pain points and no problems? Presumption of damage is never a good way to start a relationship with anyone, whether in business or otherwise. Not long ago, I was working with a sales team helping improve their capability to ask questions when meeting with prospects. Without fail, during role plays when I played the customer, each one asked me variations of, “Do you have any particular problems?” When I responded, “No, we don’t have any particular problems,” each salesperson was flustered and did not know how to respond. Each one, after a few awkward exchanges simply withdrew and promised to call again at […]
[:en]No Settlement for Augmented Reality[:ja]拡張現実に甘んじるべきではない[:]
[:en]A machine is no ersatz for real, human engagement. A virtual reality is never better than the real thing. A recent visit to Paris reminded me of these truths.
[:en]Labor Shortage Success Manifesto[:ja]人材不足の中で採用に成功するには[:]
[:en]Every CEO with whom I speak bemoans unfilled positions, many of them critical to the business and complain about the dearth of competent candidates. How do you successfully secure great talent in a tight labor market? Below are the most effective tactics I advise.
[:en]Proffer Value, Don’t Presuppose[:ja]推定ではなく、価値を提案すること[:]
[:en]Japan Rail Shinkasen’s first class is called the “Green Car.” It is the most comfortable first class of any high-speed train I have ridden, whether it’s France’s TGV or Amtrak’s Acela. Japan Rail has outdone even itself introducing a class higher than the Green Car called “GranClass” on some lines. Yet, GranClass has got to be one of the best kept secrets in Japan and I doubt this is because Japan Rail wants it that way. It’s just that Japan Rail employees act as if they do.
[:en] Conversation with LVMH Japan President Norbert Leuret[:ja]LVMHジャパン代表取締役社長ノルベール・ルレ氏へのインタビュー[:]
[:en]On February 5th, I conducted an on-stage conversation with LVMH Louis Vuitton Moët Hennessy Japan President, Norbert Leuret, for both the American and French Chambers of Commerce at the Tokyo American Club. Here are my takeaways from that conversation.
[:en]You Are Not Carlos Ghosn[:ja]あなたはカルロス・ゴーンにあらず[:]
[:en]Some have argued the reason for Carlos Ghosn’s legal trouble is for having pushed change too hard—that he crossed some kind of Japanese nationalistic redline in wanting to merge Nissan and Renault, giving the French company control over the Japanese entity. Had Ghosn been more conservative in his actions, they reason, he would not be in the predicament in which he finds himself. This narrative, however, is disingenuous.
[:en]Business Trends in 2019[:ja]2019年ビジネス・トレンド[:]
[:en]As 2018 comes to a close, I foresee three trends based on my experience with clients. Here are business trends to keep an eye on in 2019.
Japanese 
English