{"id":5985,"date":"2026-10-13T05:00:09","date_gmt":"2026-10-12T20:00:09","guid":{"rendered":"https:\/\/stevenbleistein.net\/?p=5985"},"modified":"2026-10-09T06:18:48","modified_gmt":"2026-10-08T21:18:48","slug":"the-fight-is-inside-the-building","status":"publish","type":"post","link":"https:\/\/stevenbleistein.net\/ja\/2026\/10\/the-fight-is-inside-the-building\/","title":{"rendered":"\u672c\u5f53\u306e\u95d8\u3044\u306f\u793e\u5185\u306b\u3042\u308b"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5985\" class=\"elementor elementor-5985\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a53629e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a53629e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49759a8d\" data-id=\"49759a8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1253556b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1253556b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/stevenbleistein.net\/ja\/podcast\/the-fight-is-inside-the-building\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"&gt;&gt; Click here to listen to this episode\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-podcast\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/stevenbleistein.net\/ja\/podcast\/the-fight-is-inside-the-building\/\" >\n\t\t\t\t\t\t\t&gt;&gt; Click here to listen to this episode\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPrefer to listen to the podcast version of this article? Click above to listen in on my Growth Zone podcast.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64c8424e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c8424e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f7a28dc\" data-id=\"6f7a28dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1722a978 elementor-widget elementor-widget-text-editor\" data-id=\"1722a978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u30d8\u30eb\u30b9\u30b1\u30a2\u306e\u4e16\u754c\u3067\u6700\u3082\u52d5\u304b\u3057\u306b\u304f\u3044\u306e\u306f\u3001\u6280\u8853\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u3092\u53d6\u308a\u5dfb\u304f\u7d44\u7e54\u3068\u6163\u7fd2\u3067\u3059\u3002<\/p><p>\u5148\u9031\u3001\u30d5\u30e9\u30f3\u30b9\u5546\u5de5\u4f1a\u8b70\u6240\u306e\u30d8\u30eb\u30b9\u30b1\u30a2\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30b7\u30f3\u30dd\u30b8\u30a6\u30e0\u3067\u79c1\u304c\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3092\u52d9\u3081\u305f\u30d1\u30cd\u30eb\u3067\u30014\u4eba\u306e\u30ea\u30fc\u30c0\u30fc\u306b\u3053\u306e\u554f\u3044\u3092\u6295\u3052\u304b\u3051\u307e\u3057\u305f\u30024\u4eba\u306f\u305d\u308c\u305e\u308c\u3001\u65e5\u672c\u306e\u533b\u7642\u306e\u5c4a\u3051\u65b9\u3092\u5909\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u533b\u7642\u3092\u3069\u3053\u3067\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3001\u60c5\u5831\u3092\u8ab0\u304c\u63e1\u308b\u306e\u304b\u3001\u305d\u3082\u305d\u3082\u79fb\u690d\u304c\u5fc5\u8981\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u4e00\u90e8\u306e\u60a3\u8005\u3055\u3093\u304c\u672c\u5f53\u306b\u6cbb\u7642\u3092\u53d7\u3051\u3089\u308c\u308b\u306e\u304b\u3002\u8ab0\u3082\u52b9\u7387\u5316\u3092\u72d9\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6210\u529f\u3059\u308c\u3070\u3001\u305d\u308c\u305e\u308c\u304c\u65e2\u5b58\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u304b\u3089\u4f55\u304b\u3092\u596a\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u65e5\u672c\u306b\u306f\u3001\u5f7c\u3089\u306e\u6210\u529f\u304c\u5fc5\u8981\u3067\u3059\u3002\u4eba\u53e3\u306f\u9ad8\u9f62\u5316\u3057\u3001\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002\u5e74\u3005\u3001\u3088\u308a\u5c11\u306a\u3044\u533b\u7642\u5f93\u4e8b\u8005\u304c\u3088\u308a\u591a\u304f\u306e\u60a3\u8005\u3055\u3093\u3092\u8a3a\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u56fd\u306f\u3001\u3053\u308c\u307e\u3067\u3069\u304a\u308a\u306e\u533b\u7642\u3092\u7d9a\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u79c1\u306f\u88fd\u54c1\u306b\u3064\u3044\u3066\u5c0b\u306d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305d\u306e\u5909\u9769\u3092\u7387\u3044\u308b\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\u3092\u5c0b\u306d\u305f\u306e\u3067\u3059\u3002<\/p><p>\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u30c1\u30e3\u30bf\u30e0\u30cf\u30a6\u30b9\u30fb\u30eb\u30fc\u30eb\u306e\u3082\u3068\u3067\u884c\u308f\u308c\u307e\u3057\u305f\u3002\u3067\u3059\u304b\u3089\u3001\u3053\u3053\u306b\u66f8\u304f\u306e\u306f\u8ab0\u304c\u4f55\u3092\u8a00\u3063\u305f\u304b\u3067\u306f\u306a\u304f\u3001\u79c1\u304c\u4f55\u3092\u5b66\u3093\u3060\u304b\u3067\u3059\u3002<\/p><h2>1. 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\u7d0d\u5f97\u3057\u3066\u3044\u306a\u3044\u4eba\u3092\u8aac\u5f97\u3059\u308b\u306e\u3092\u3084\u3081\u308b<\/h2><p>\u3042\u308b\u4f1a\u793e\u306f30\u5e74\u306b\u308f\u305f\u308a\u3001\u4f55\u5343\u4eba\u3082\u306e\u5c02\u9580\u533b\u306b\u81ea\u793e\u306e\u6cbb\u7642\u6cd5\u3092\u63a1\u7528\u3057\u3066\u3082\u3089\u304a\u3046\u3068\u8aac\u5f97\u3092\u7d9a\u3051\u3066\u304d\u307e\u3057\u305f\u3002\u5927\u534a\u306f\u63a1\u7528\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u304a\u3088\u305d5\u4eba\u306b1\u4eba\u306f\u3059\u3067\u306b\u63a1\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p><p>\u305d\u3053\u3067\u65b0\u3057\u3044\u30ea\u30fc\u30c0\u30fc\u306f\u8aac\u5f97\u3092\u3084\u3081\u307e\u3057\u305f\u3002\u60a3\u8005\u3055\u3093\u306b\u76f4\u63a5\u3001\u300c\u9078\u629e\u80a2\u304c\u3042\u308b\u3053\u3068\u300d\u3001\u305d\u3057\u3066\u300c\u305d\u306e\u9078\u629e\u80a2\u3092\u5f97\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u75c5\u9662\u9078\u3073\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3053\u3068\u300d\u3092\u4f1d\u3048\u305f\u306e\u3067\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u3059\u3067\u306b\u7d0d\u5f97\u3057\u3066\u3044\u308b\u533b\u5e2b\u306e\u3044\u308b\u75c5\u9662\u3078\u3068\u60a3\u8005\u3055\u3093\u3092\u5c0e\u304d\u307e\u3057\u305f\u3002<\/p><p>\u5f7c\u306f\u3042\u308b\u4e00\u70b9\u306b\u3053\u3060\u308f\u308a\u307e\u3057\u305f\u3002\u30c1\u30fc\u30e0\u306f\u30c6\u30ec\u30d3CM\u3092\u6253\u3061\u305f\u304c\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u60a3\u8005\u3055\u3093\u304c\u9069\u5207\u306a\u75c5\u9662\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u4ed5\u7d44\u307f\u304c\u306a\u3044\u9650\u308a\u3001CM\u306f\u6253\u305f\u306a\u3044\u3068\u6c7a\u3081\u305f\u306e\u3067\u3059\u3002\u8a8d\u77e5\u3060\u3051\u3067\u306f\u3001\u305d\u306e\u9078\u629e\u80a2\u3092\u6c7a\u3057\u3066\u63d0\u793a\u3057\u306a\u3044\u533b\u5e2b\u306e\u3082\u3068\u3078\u60a3\u8005\u3055\u3093\u3092\u9001\u308b\u3060\u3051\u306b\u306a\u308a\u307e\u3059\u3002\u884c\u52d5\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u9732\u51fa\u306f\u3001\u304a\u91d1\u306e\u7121\u99c4\u9063\u3044\u3067\u3059\u3002<\/p><p>\u591a\u304f\u306e\u5909\u9769\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u62b5\u6297\u3059\u308b\u4eba\u305f\u3061\u306b\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u6ce8\u304e\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u672c\u5f53\u306e\u3066\u3053\u306f\u3001\u3059\u3067\u306b\u8cdb\u540c\u3057\u3066\u3044\u308b\u4eba\u305f\u3061\u306b\u3042\u308a\u307e\u3059\u3002\u9700\u8981\u3092\u305d\u3061\u3089\u306b\u5411\u3051\u308c\u3070\u3001\u62b5\u6297\u3059\u308b\u4eba\u305f\u3061\u306f\u554f\u984c\u3067\u306f\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p><h2>3. 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\u73fe\u5834\u304b\u3089\u96e2\u308c\u306a\u3044<\/h2><p>\u3042\u308b\u5275\u696d\u8005\u306f\u3001\u4eca\u3067\u306f100\u4eba\u3092\u8d85\u3048\u308b\u4f1a\u793e\u3092\u7387\u3044\u306a\u304c\u3089\u3001\u9031\u672b\u306b\u306f\u4eca\u3082\u81e8\u5e8a\u306e\u73fe\u5834\u306b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u81ea\u793e\u306e\u88fd\u54c1\u3092\u4f7f\u3046\u306e\u3067\u3059\u3002\u30aa\u30d5\u30a3\u30b9\u3067\u306f\u3046\u307e\u304f\u52d5\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u6df7\u307f\u5408\u3063\u305f\u6551\u547d\u6551\u6025\u30bb\u30f3\u30bf\u30fc\u3067\u306f\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u9014\u5207\u308c\u3001\u30a2\u30d7\u30ea\u306f\u9045\u304f\u306a\u308a\u3001\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u5165\u308a\u307e\u305b\u3093\u3002\u3069\u3093\u306a\u5831\u544a\u66f8\u306b\u3082\u66f8\u304b\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u3001\u5f7c\u306f\u305d\u3053\u3067\u5b66\u3093\u3067\u3044\u307e\u3059\u3002<\/p><p>\u5225\u306e\u4e00\u4eba\u306f\u7814\u7a76\u5ba4\u3092\u96e2\u308c\u3066CEO\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u4eca\u3082\u79d1\u5b66\u304c\u5f7c\u5973\u306e\u6226\u7565\u3092\u5f62\u3065\u304f\u3063\u3066\u3044\u307e\u3059\u3002\u7814\u7a76\u8005\u6642\u4ee3\u306b\u5f97\u305f\u6559\u8a13\u306f\u3001\u300c\u826f\u3044\u6280\u8853\u306b\u306f\u826f\u3044\u6226\u7565\u304c\u5fc5\u8981\u3067\u3001\u826f\u3044\u6226\u7565\u306b\u306f\u826f\u3044\u6280\u8853\u304c\u5fc5\u8981\u3060\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u3069\u3061\u3089\u304b\u4e00\u65b9\u306e\u8a00\u8449\u3057\u304b\u8a71\u305b\u306a\u3044\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u7d44\u7e54\u306e\u534a\u5206\u3068\u304b\u307f\u5408\u308f\u306a\u3044\u4f1a\u8a71\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u4ed5\u4e8b\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u5834\u6240\u304b\u3089\u9060\u3056\u304b\u308b\u307b\u3069\u3001\u5c4a\u304f\u60c5\u5831\u306f\u5f31\u304f\u306a\u308a\u307e\u3059\u3002\u73fe\u5834\u306b\u623b\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p><h2>5. \u53d7\u3051\u5165\u308c\u308b\u306e\u3092\u3084\u3081\u308b\u3079\u304d\u3053\u3068<\/h2><p>\u6700\u5f8c\u306b\u3001\u79c1\u306f\u5404\u30d1\u30cd\u30ea\u30b9\u30c8\u306b\u300c\u4f1a\u5834\u306e\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u304c\u3001\u65e5\u672c\u3067\u306e\u300e\u5f53\u305f\u308a\u524d\u300f\u3068\u3057\u3066\u53d7\u3051\u5165\u308c\u308b\u306e\u3092\u3084\u3081\u308b\u3079\u304d\u3053\u3068\u306f\u4f55\u304b\u300d\u3068\u5c0b\u306d\u307e\u3057\u305f\u3002\u6301\u3061\u5e30\u308b\u4fa1\u5024\u306e\u3042\u308b4\u3064\u306e\u7b54\u3048\u3067\u3059\u3002<\/p><ul><li><strong>\u6050\u308c\u304b\u3089\u300c\u3042\u3063\u305f\u3089\u3044\u3044\u3082\u306e\u300d\u3092\u6b8b\u3057\u7d9a\u3051\u308b\u306e\u3092\u3084\u3081\u308b\u3002<\/strong> 1%\u306e\u78ba\u7387\u3067\u4f55\u304b\u8d77\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u7406\u7531\u3067\u3001\u30c1\u30fc\u30e0\u306f\u6642\u4ee3\u9045\u308c\u306e\u6163\u884c\u3092\u5b88\u308a\u7d9a\u3051\u307e\u3059\u3002\u300c\u79c1\u304c\u652f\u3048\u308b\u300d\u3068\u4f1d\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u305f\u3044\u3066\u3044\u306e\u5834\u5408\u3001\u4f55\u3082\u8d77\u304d\u307e\u305b\u3093\u3002<\/li><li><strong>\u66d6\u6627\u3067\u3042\u308b\u3053\u3068\u3092\u3084\u3081\u308b\u3002<\/strong> \u65e5\u672c\u306e\u30c1\u30fc\u30e0\u306f\u3001\u306f\u3063\u304d\u308a\u3057\u305f\u610f\u898b\u3092\u53e3\u306b\u3059\u308b\u3053\u3068\u3092\u305f\u3081\u3089\u3044\u304c\u3061\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u30ea\u30fc\u30c0\u30fc\u304b\u3089\u306e\u660e\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002\u30d3\u30b8\u30e7\u30f3\u3092\u9bae\u3084\u304b\u306b\u63cf\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/li><li><strong>\u62b5\u6297\u306b\u8ca0\u3051\u308b\u306e\u3092\u3084\u3081\u308b\u3002<\/strong> \u300c\u7121\u7406\u3060\u300d\u3068\u8a00\u308f\u308c\u3066\u3082\u3001\u5f37\u3044\u4fe1\u5ff5\u3068\u597d\u5947\u5fc3\u304c\u3042\u308c\u3070\u3001\u524d\u306b\u9032\u3080\u7406\u7531\u3068\u3057\u3066\u306f\u5341\u5206\u3067\u3059\u3002<\/li><li><strong>\u6279\u5224\u3059\u308b\u3060\u3051\u306a\u306e\u3092\u3084\u3081\u308b\u3002<\/strong> \u60aa\u3044\u70b9\u3092\u6307\u6458\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u30c1\u30fc\u30e0\u306f\u75b2\u5f0a\u3057\u307e\u3059\u3002\u300c\u3069\u3046\u3059\u308c\u3070\u89e3\u6c7a\u3067\u304d\u308b\u304b\u300d\u3092\u554f\u3044\u3001\u305d\u306e\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u6b21\u306e\u6311\u6226\u306b\u5411\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/li><\/ul><h2>\u771f\u306e\u969c\u5bb3\u304c\u5e02\u5834\u3067\u3042\u308b\u3053\u3068\u306f\u7a00<\/h2><p>\u3042\u308b\u30d1\u30cd\u30ea\u30b9\u30c8\u306f\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u65e5\u672c\u6cd5\u4eba\u3092\u7387\u3044\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u306f\u6700\u8fd1\u3001\u88fd\u54c1\u3092\u30e9\u30a4\u30bb\u30f3\u30b9\u30a2\u30a6\u30c8\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u65e5\u672c\u3067\u81ea\u3089\u4e8b\u696d\u3092\u7bc9\u304f\u3068\u6c7a\u3081\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u79c1\u304c\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u3067\u76ee\u306b\u3057\u3066\u304d\u305f\u30d1\u30bf\u30fc\u30f3\u3068\u4e00\u81f4\u3057\u307e\u3059\u3002\u4eba\u53e3\u306e\u6e1b\u5c11\u3068\u9ad8\u9f62\u5316\u304c\u8a9e\u3089\u308c\u308b\u4e00\u65b9\u3067\u3001\u591a\u304f\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306f\u65e5\u672c\u3092\u300c\u6700\u5f8c\u306e\u5927\u304d\u306a\u6210\u9577\u6a5f\u4f1a\u300d\u3068\u898b\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u306e\u30b7\u30a7\u30a2\u304c\u3001\u4ed6\u306e\u5730\u57df\u3067\u6301\u3064\u30b7\u30a7\u30a2\u306b\u307e\u3060\u5927\u304d\u304f\u53ca\u3070\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p><p>\u30c1\u30e3\u30f3\u30b9\u306f\u672c\u7269\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e4\u4eba\u306e\u30ea\u30fc\u30c0\u30fc\u304c\u5b9f\u969b\u306b\u3069\u3053\u3067\u62b5\u6297\u306b\u906d\u3063\u305f\u304b\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u81ea\u793e\u306e\u30b9\u30bf\u30c3\u30d5\u3001\u81ea\u5206\u306e\u4e0a\u53f8\u3001\u81ea\u5206\u306e\u5c02\u9580\u5206\u91ce\u3001\u305d\u3057\u3066\u300c\u306a\u305c\u30c6\u30ec\u30d3CM\u306b\u304a\u91d1\u3092\u304b\u3051\u308b\u306e\u304b\u300d\u3068\u554f\u3046\u672c\u793e\u3067\u3059\u3002<\/p><p>\u65e5\u672c\u3067\u4f1a\u793e\u3092\u7387\u3044\u3066\u3044\u308b\u306a\u3089\u3001\u554f\u3046\u3079\u304d\u306f\u65e5\u672c\u304c\u5909\u308f\u308b\u304b\u3069\u3046\u304b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u5206\u306e\u7d44\u7e54\u304c\u3001\u81ea\u5206\u306b\u65e5\u672c\u3092\u5909\u3048\u3055\u305b\u3066\u304f\u308c\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-555aa3fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"555aa3fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f26d530\" data-id=\"5f26d530\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10665e4e elementor-widget elementor-widget-heading\" data-id=\"10665e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steve's New Video on YouTube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44499da elementor-widget elementor-widget-text-editor\" data-id=\"44499da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u672c\u5f53\u306e\u95d8\u3044\u306f\u793e\u5185\u306b\u3042\u308b<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-126c6ea2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"126c6ea2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-82a1e0f\" data-id=\"82a1e0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-70d5c117\" data-id=\"70d5c117\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f90240 elementor-widget elementor-widget-video\" data-id=\"1f90240\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/QUKfkwsE7kA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-253381e4\" data-id=\"253381e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-470b83d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"470b83d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1a394b\" data-id=\"6d1a394b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c6779e elementor-widget elementor-widget-image\" data-id=\"64c6779e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/stevenbleistein.net\/ja\/books\/#dauntlessleadership\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"888\" height=\"1200\" src=\"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/dauntless-leadership.png\" class=\"attachment-full size-full wp-image-4765\" alt=\"\" srcset=\"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/dauntless-leadership.png 888w, https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/dauntless-leadership-222x300.png 222w, https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/dauntless-leadership-758x1024.png 758w, https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/dauntless-leadership-768x1038.png 768w, https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/dauntless-leadership-9x12.png 9w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b93848 elementor-widget elementor-widget-text-editor\" data-id=\"17b93848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Steve&#8217;s New Book: Dauntless Leadership<\/b><\/p><p><a href=\"https:\/\/stevenbleistein.net\/ja\/books\/#dauntlessleadership\">https:\/\/stevenbleistein.net\/books\/#dauntlessleadership<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&gt;&gt; Click here to listen to this episode Prefer to listen to the podcast version of this article? Click above to listen in on my Growth Zone podcast. In healthcare, the hardest thing to move is never the technology. It is the institutions and the conventions around it. I put that claim to four leaders on a panel I moderated at the French Chamber\u2019s Healthcare Business Leaders Symposium last week. Each is changing how medicine is delivered in Japan: where it happens, who controls the information, whether a patient needs a transplant at all, and whether some patients get treated at all. None of them is running an efficiency play. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","episode_type":"audio","audio_file":"","transcript_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[8,461],"tags":[473,588,589,586,464,42,590,587,591,27],"series":[],"class_list":["post-5985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-strategy","tag-change-leadership","tag-french-chamber-of-commerce","tag-healthcare-innovation","tag-healthcare-japan","tag-japan-business","tag-leadership","tag-organizational-resistance","tag-psychological-safety","tag-stakeholder-strategy","tag-steven-bleistein"],"episode_featured_image":"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/10\/Healthcare-Conference-202610.jpeg","episode_player_image":"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/Podcast-Cover-copy-scaled.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/stevenbleistein.net\/ja\/feed\/podcast\/the-growth-zone","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"FaMoVQhtep\"><a href=\"https:\/\/stevenbleistein.net\/ja\/2026\/10\/the-fight-is-inside-the-building\/\">The Fight Is Inside the Building<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/stevenbleistein.net\/ja\/2026\/10\/the-fight-is-inside-the-building\/embed\/#?secret=FaMoVQhtep\" width=\"500\" height=\"350\" title=\"&#8220;The Fight Is Inside the Building&#8221; &#8212; Steven Bleistein\" data-secret=\"FaMoVQhtep\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/stevenbleistein.net\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Fight Is Inside the Building - Steven Bleistein<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stevenbleistein.net\/ja\/2026\/10\/the-fight-is-inside-the-building\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fight Is Inside the Building - Steven Bleistein\" \/>\n<meta property=\"og:description\" content=\"&gt;&gt; Click here to listen to this episode Prefer to listen to the podcast version of this article? Click above to listen in on my Growth Zone podcast. In healthcare, the hardest thing to move is never the technology. It is the institutions and the conventions around it. I put that claim to four leaders on a panel I moderated at the French Chamber\u2019s Healthcare Business Leaders Symposium last week. Each is changing how medicine is delivered in Japan: where it happens, who controls the information, whether a patient needs a transplant at all, and whether some patients get treated at all. None of them is running an efficiency play. 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