{"id":4828,"date":"2026-04-20T17:05:31","date_gmt":"2026-04-20T08:05:31","guid":{"rendered":"https:\/\/stevenbleistein.net\/?p=4828"},"modified":"2026-04-20T17:21:57","modified_gmt":"2026-04-20T08:21:57","slug":"they-cut-half-their-revenue-on-purpose-profit-doubled","status":"publish","type":"post","link":"https:\/\/stevenbleistein.net\/ja\/2026\/04\/they-cut-half-their-revenue-on-purpose-profit-doubled\/","title":{"rendered":"My New Book: Strategy on your own terms"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4828\" class=\"elementor elementor-4828\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f8dbe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f8dbe7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f8a210\" data-id=\"1f8a210\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac3a16e elementor-widget elementor-widget-text-editor\" data-id=\"ac3a16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first question I ask when leading a strategy development session is: \u201cWhich profitable business line do you intend to cut to make room for growth?\u201d<\/p><p>Most leaders are not expecting that question.<\/p><p>One CEO I work with answered it. He eliminated his company\u2019s commodity product line \u2014 which accounted for half of total sales revenue. His sales managers were horrified. Customers would leave. Quotas would collapse. Jobs would go.<\/p><p>He cut it anyway. Within six months, customers had migrated naturally to the company\u2019s higher-value products.<\/p><p>Revenue dropped forty percent. Profit doubled.<\/p><p>That is what bold strategy looks like in practice.<\/p><p>This is one of the many provocative ideas in my new book, <a href=\"https:\/\/stevenbleistein.net\/ja\/books\/\">Strategy On Your Own Terms<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The first question I ask when leading a strategy development session is: \u201cWhich profitable business line do you intend to cut to make room for growth?\u201d<\/p>\n<p>Most leaders are not expecting that question.<\/p>\n<p>One CEO I work with answered it. He eliminated his company\u2019s commodity product line \u2014 which accounted for half of total sales revenue. His sales managers were horrified. Customers would leave. Quotas would collapse. Jobs would go.<\/p>\n<p>He cut it anyway. Within six months, customers had migrated naturally to the company\u2019s higher-value products.<\/p>\n<p>Revenue dropped forty percent. Profit doubled.<\/p>\n<p>That is what bold strategy looks like in practice.<\/p>\n<p>This is one of the many provocative ideas in my new book, Strategy On Your Own Terms.<\/p>","protected":false},"author":1,"featured_media":4768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1],"tags":[],"series":[],"class_list":["post-4828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"episode_featured_image":"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/strategy-on-your-own-terms.png","episode_player_image":"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/Podcast-Cover-copy-scaled.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/stevenbleistein.net\/ja\/feed\/podcast\/the-growth-zone","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"RqcS2cjQ6W\"><a href=\"https:\/\/stevenbleistein.net\/ja\/2026\/04\/they-cut-half-their-revenue-on-purpose-profit-doubled\/\">My New Book: Strategy on your own terms<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/stevenbleistein.net\/ja\/2026\/04\/they-cut-half-their-revenue-on-purpose-profit-doubled\/embed\/#?secret=RqcS2cjQ6W\" width=\"500\" height=\"350\" title=\"&#8220;My New Book: Strategy on your own terms&#8221; &#8212; Steven Bleistein\" data-secret=\"RqcS2cjQ6W\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/stevenbleistein.net\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>My New Book: Strategy on your own terms - Steven Bleistein<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stevenbleistein.net\/ja\/2026\/04\/they-cut-half-their-revenue-on-purpose-profit-doubled\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My New Book: Strategy on your own terms - Steven Bleistein\" \/>\n<meta property=\"og:description\" content=\"The first question I ask when leading a strategy development session is: \u201cWhich profitable business line do you intend to cut to make room for growth?\u201d Most leaders are not expecting that question. One CEO I work with answered it. He eliminated his company\u2019s commodity product line \u2014 which accounted for half of total sales revenue. His sales managers were horrified. Customers would leave. Quotas would collapse. Jobs would go. He cut it anyway. Within six months, customers had migrated naturally to the company\u2019s higher-value products. Revenue dropped forty percent. Profit doubled. That is what bold strategy looks like in practice. This is one of the many provocative ideas in my new book, Strategy On Your Own Terms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stevenbleistein.net\/ja\/2026\/04\/they-cut-half-their-revenue-on-purpose-profit-doubled\/\" \/>\n<meta property=\"og:site_name\" content=\"Steven Bleistein\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-20T08:05:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T08:21:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/strategy-on-your-own-terms.png\" \/>\n\t<meta property=\"og:image:width\" content=\"888\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cd20sbrelansa22\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd20sbrelansa22\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stevenbleistein.net\\\/2026\\\/04\\\/they-cut-half-their-revenue-on-purpose-profit-doubled\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stevenbleistein.net\\\/2026\\\/04\\\/they-cut-half-their-revenue-on-purpose-profit-doubled\\\/\"},\"author\":{\"name\":\"cd20sbrelansa22\",\"@id\":\"https:\\\/\\\/mxl.68d.myftpupload.com\\\/#\\\/schema\\\/person\\\/5ddbbb24d1b1ec4851e36e3051da6ee3\"},\"headline\":\"My New Book: Strategy on your own terms\",\"datePublished\":\"2026-04-20T08:05:31+00:00\",\"dateModified\":\"2026-04-20T08:21:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stevenbleistein.net\\\/2026\\\/04\\\/they-cut-half-their-revenue-on-purpose-profit-doubled\\\/\"},\"wordCount\":127,\"publisher\":{\"@id\":\"https:\\\/\\\/mxl.68d.myftpupload.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stevenbleistein.net\\\/2026\\\/04\\\/they-cut-half-their-revenue-on-purpose-profit-doubled\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stevenbleistein.net\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/strategy-on-your-own-terms.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stevenbleistein.net\\\/2026\\\/04\\\/they-cut-half-their-revenue-on-purpose-profit-doubled\\\/\",\"url\":\"https:\\\/\\\/stevenbleistein.net\\\/2026\\\/04\\\/they-cut-half-their-revenue-on-purpose-profit-doubled\\\/\",\"name\":\"My New Book: Strategy on your own terms - 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One CEO I work with answered it. He eliminated his company\u2019s commodity product line \u2014 which accounted for half of total sales revenue. His sales managers were horrified. Customers would leave. Quotas would collapse. Jobs would go. He cut it anyway. Within six months, customers had migrated naturally to the company\u2019s higher-value products. Revenue dropped forty percent. Profit doubled. That is what bold strategy looks like in practice. 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