{"id":4691,"date":"2026-04-09T05:00:12","date_gmt":"2026-04-08T20:00:12","guid":{"rendered":"https:\/\/stevenbleistein.net\/?p=4691"},"modified":"2026-04-10T10:19:19","modified_gmt":"2026-04-10T01:19:19","slug":"lessons-from-the-summit-a-conversation-with-per-rasmussen-president-of-millet-mountaineering-group-japan","status":"publish","type":"post","link":"https:\/\/stevenbleistein.net\/ja\/2026\/04\/lessons-from-the-summit-a-conversation-with-per-rasmussen-president-of-millet-mountaineering-group-japan\/","title":{"rendered":"\u30df\u30ec\u30fc\u30fb\u30de\u30a6\u30f3\u30c6\u30f3\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u793e\u9577\u30da\u30a2\u30fb\u30e9\u30b9\u30e0\u30bb\u30f3\u6c0f\u3068\u306e\u5bfe\u8ac7\u304b\u3089\u5b66\u3093\u3060\u3053\u3068"},"content":{"rendered":"<p>4\u67089\u65e5\u3001\u79c1\u306f\u5728\u65e5\u30d5\u30e9\u30f3\u30b9\u5546\u5de5\u4f1a\u8b70\u6240\u306b\u3088\u308b\u4e3b\u50ac\u3067\u3001\u30df\u30ec\u30fc\u30fb\u30de\u30a6\u30f3\u30c6\u30f3\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\u3067\u3042\u308b\u30da\u30a2\u30fb\u30e9\u30b9\u30e0\u30bb\u30f3\u6c0f\u3068\u306e\u30b9\u30c6\u30fc\u30b8\u5bfe\u8ac7\u3092\u884c\u3046\u6a5f\u4f1a\u306b\u6075\u307e\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u4e2d\u3067\u3001\u7279\u306b\u5370\u8c61\u306b\u6b8b\u3063\u305f6\u3064\u306e\u5b66\u3073\u3092\u4ee5\u4e0b\u3001\u30b7\u30a7\u30a2\u3055\u305b\u3066\u9802\u304d\u307e\u3059\u3002<\/p>\n<p><strong>1. \u30d6\u30e9\u30f3\u30c9\u3068\u306f\u30ed\u30b4\u3067\u306f\u306a\u3044<\/strong><br \/>\n\u30df\u30ec\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6a19\u9ad83,000\u30e1\u30fc\u30c8\u30eb\u3092\u8d85\u3048\u308b\u5782\u76f4\u767b\u6500\u3067\u3042\u308c\u3001\u6625\u306e\u534a\u65e5\u306e\u5bb6\u65cf\u3068\u306e\u30cf\u30a4\u30ad\u30f3\u30b0\u3067\u3042\u308c\u3001\u3044\u304b\u306a\u308b\u5834\u9762\u306b\u304a\u3044\u3066\u3082\u63fa\u308b\u304c\u306a\u3044\u6280\u8853\u7684\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3078\u306e\u5fb9\u5e95\u3057\u305f\u3053\u3060\u308f\u308a\u306b\u3088\u3063\u3066\u7bc9\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u4f5c\u3089\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u306e\u4f53\u9a13\u3092\u901a\u3058\u3066\u7372\u5f97\u3055\u308c\u308b\u3082\u306e\u3067\u3059\u3002\u88fd\u54c1\u306b\u30ed\u30b4\u3092\u4ed8\u3051\u3066\u7d42\u308f\u308a\u3001\u3068\u3044\u3046\u306e\u306f\u30df\u30ec\u30fc\u306e\u3084\u308a\u65b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u88fd\u54c1\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30ca\u30d6\u30eb\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u81ea\u4f53\u304c\u76ee\u7684\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p><strong>2. \u65e5\u672c\u5e02\u5834\u306f\u30e8\u30fc\u30ed\u30c3\u30d1\u5e02\u5834\u306e\u7e2e\u5c0f\u7248\u3067\u306f\u306a\u3044<\/strong><br \/>\n\u65e5\u672c\u306e\u767b\u5c71\u74b0\u5883\u3001\u6c17\u5019\u3001\u305d\u3057\u3066\u6d88\u8cbb\u8005\u884c\u52d5\u306f\u3001\u30d5\u30e9\u30f3\u30b9\u3084\u305d\u306e\u4ed6\u306e\u30e8\u30fc\u30ed\u30c3\u30d1\u8af8\u56fd\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u30df\u30ec\u30fc\u30fb\u30b8\u30e3\u30d1\u30f3\u306f\u3001\u65e5\u672c\u306e\u74b0\u5883\u306b\u7279\u5316\u3057\u305f\u88fd\u54c1\u958b\u767a\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u4e2d\u306b\u306f\u5f8c\u306b\u30d5\u30e9\u30f3\u30b9\u306e\u5e97\u982d\u306b\u3082\u4e26\u3076\u3088\u3046\u306b\u306a\u3063\u305f\u88fd\u54c1\u3082\u3042\u308a\u307e\u3059\u3002\u30df\u30ec\u30fc\u88fd\u54c1\u3092\u30df\u30ec\u30fc\u305f\u3089\u3057\u3081\u308b\u3082\u306e\u306f\u3001\u3069\u3053\u3067\u4f5c\u3089\u308c\u305f\u304b\u3001\u8ab0\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u304b\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u88fd\u54c1\u306b\u5bbf\u308bDNA\u3068\u54f2\u5b66\u306a\u306e\u3067\u3059\u3002<\/p>\n<p><strong>3. \u9ad8\u5ea6\u3053\u305d\u304c\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u6700\u7d42\u7684\u306a\u8a3c\u660e\u3067\u3042\u308b<\/strong><br \/>\n\u6a19\u9ad83,000\u30e1\u30fc\u30c8\u30eb\u3092\u8d85\u3048\u308b\u74b0\u5883\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u7686\u3055\u3093\u306f\u300c\u5c71\u3067\u76ee\u306b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u307b\u307c\u30df\u30ec\u30fc\u3060\u3051\u3060\u300d\u3068\u4e00\u69d8\u306b\u304a\u3063\u3057\u3083\u3063\u3066\u4e0b\u3055\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u3046\u305f\u3081\u306e\u8a3c\u8a00\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6700\u3082\u904e\u9177\u3067\u91cd\u8981\u306a\u74b0\u5883\u306b\u304a\u3044\u3066\u6a5f\u80fd\u6027\u3092\u5fb9\u5e95\u7684\u306b\u8ffd\u6c42\u3057\u3066\u304d\u305f\u7d50\u679c\u306a\u306e\u3067\u3059\u3002\u6587\u5b57\u901a\u308a\u306e\u610f\u5473\u3067\u3002<\/p>\n<p><strong>4. \u5e97\u8217\u3092\u6301\u3066\u306a\u3044\u306a\u3089\u3001\u58f2\u308a\u5834\u3092\u62bc\u3055\u3048\u308b\u3053\u3068<\/strong><br \/>\n\u81ea\u793e\u306e\u5c0f\u58f2\u5e97\u8217\u3092\u6301\u3064\u3053\u3068\u306b\u6b21\u3050\u6700\u5584\u7b56\u306f\u3001\u3088\u305d\u306e\u5e97\u8217\u5185\u306b\u81ea\u793e\u306e\u8a13\u7df4\u3055\u308c\u305f\u30b9\u30bf\u30c3\u30d5\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u6280\u8853\u6027\u306e\u9ad8\u3044\u88fd\u54c1\u306b\u304a\u3044\u3066\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30df\u30ec\u30fc\u3068\u7af6\u5408\u88fd\u54c1\u3068\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5c02\u9580\u7684\u306a\u8aac\u660e\u3092\u5fc5\u8981\u3068\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5c02\u9580\u6027\u3092\u8cfc\u8cb7\u306e\u73fe\u5834\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u81ea\u4f53\u304c\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u751f\u307f\u51fa\u3059\u306e\u3067\u3059\u3002<\/p>\n<p><strong>5. \u65e5\u672c\u306e\u30ea\u30fc\u30c0\u30fc\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u5f79\u5272\u306f\u300c\u3042\u3089\u3086\u308b\u610f\u5473\u3067\u306e\u7ffb\u8a33\u300d\u3067\u3042\u308b<\/strong><br \/>\n\u65e5\u672c\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u7387\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u672c\u793e\u306e\u671f\u5f85\u3068\u65e5\u672c\u306e\u73fe\u5834\u304c\u76f4\u9762\u3059\u308b\u73fe\u5b9f\u3068\u306e\u6a4b\u6e21\u3057\u5f79\u3092\u62c5\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305d\u306e\u30ae\u30e3\u30c3\u30d7\u306f\u5358\u306a\u308b\u8a00\u8a9e\u306e\u554f\u984c\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u8a8d\u8b58\u306e\u305a\u308c\u306f\u53cc\u65b9\u5411\u306b\u5b58\u5728\u3057\u3001\u30ea\u30fc\u30c0\u30fc\u306e\u5f79\u5272\u306f\u3001\u305d\u308c\u304c\u5927\u304d\u306a\u554f\u984c\u3068\u306a\u308b\u524d\u306b\u89e3\u6d88\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><strong>6. \u7af6\u5408\u3092\u7121\u8996\u305b\u3088<\/strong><br \/>\n\u7af6\u5408\u76f8\u624b\u306e\u5206\u6790\u306b\u3068\u3089\u308f\u308c\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u306f\u53d7\u52d5\u7684\u306a\u59ff\u52e2\u306b\u9665\u308a\u307e\u3059\u3002\u5bfe\u5fdc\u3057\u305f\u6642\u306b\u306f\u3001\u76f8\u624b\u306f\u3059\u3067\u306b\u6b21\u306e\u4e00\u624b\u306b\u79fb\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u81ea\u5206\u305f\u3061\u304c\u6700\u3082\u5f97\u610f\u3068\u3059\u308b\u3053\u3068\u306b\u96c6\u4e2d\u3057\u3001\u305d\u308c\u3092\u6975\u3081\u308b\u3053\u3068\u3002\u76ee\u6307\u3059\u3079\u304d\u306f\u3001\u7af6\u5408\u76f8\u624b\u3092\u81ea\u5206\u305f\u3061\u306e\u571f\u4ff5\u3067\u6226\u308f\u305b\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u305d\u306e\u9006\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4693\" src=\"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/conv-with-Per-Rasmussen-2.jpeg\" alt=\"Per Rasmussen\" width=\"450\" height=\"600\" srcset=\"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/conv-with-Per-Rasmussen-2.jpeg 600w, https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/conv-with-Per-Rasmussen-2-225x300.jpeg 225w, https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/conv-with-Per-Rasmussen-2-9x12.jpeg 9w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>On April 9th, I had the honor of conducting an onstage conversation with Per Rasmussen, President and Representative Director of Millet Mountain Group Japan, for the French Chamber of Commerce in Japan. Six insights stood out. 1. A brand is not a logo. Millet\u2019s brand is built on an uncompromising commitment to technical performance \u2014 whether for vertical ascents above 3,000 meters or a half-day family hike in spring. That brand is earned through consumer experience, not manufactured through marketing. Placing a logo on a product and calling it a day is not Millet\u2019s way. The products are fashionable, but fashion is not the point. 2. The Japanese market is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[209,100,8],"tags":[312,445,443,42,341,444,442],"series":[],"class_list":["post-4691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversation-with","category-culture","category-leadership","tag-branding","tag-competition","tag-japanese-market","tag-leadership","tag-leading-business-in-japan","tag-marketing","tag-per-rasmussen"],"episode_featured_image":"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/conv-with-Per-Rasmussen-1.jpeg","episode_player_image":"https:\/\/stevenbleistein.net\/wp-content\/uploads\/2026\/04\/Podcast-Cover-copy-scaled.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/stevenbleistein.net\/ja\/feed\/podcast\/the-growth-zone","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"SwgTRZ9iqd\"><a href=\"https:\/\/stevenbleistein.net\/ja\/2026\/04\/lessons-from-the-summit-a-conversation-with-per-rasmussen-president-of-millet-mountaineering-group-japan\/\">Lessons from the Summit: A Conversation with Per Rasmussen, President of Millet Mountain Group Japan<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/stevenbleistein.net\/ja\/2026\/04\/lessons-from-the-summit-a-conversation-with-per-rasmussen-president-of-millet-mountaineering-group-japan\/embed\/#?secret=SwgTRZ9iqd\" width=\"500\" height=\"350\" title=\"&#8220;Lessons from the Summit: A Conversation with Per Rasmussen, President of Millet Mountain Group Japan&#8221; &#8212; Steven Bleistein\" data-secret=\"SwgTRZ9iqd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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