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The putative \u201cright\u201d strategy is an illusory concept. In most cases, a business has multiple options for strategy, most of which are good. At one client company of mine, the CEO asked me how to respond to questions about a strategy of selling directly to end-customers when the company has outstanding opportunity in expanding selling through distributors. The answer is only that both strategies are good, and the company could be successful at either, but not both. The direct-selling strategy is a choice, not an imperative.<\/li>\n<li class=\"translation-block\">\u4eee\u5b9a\u4e8b\u9805\u304c\u9593\u9055\u3063\u3066\u3044\u305f\u6642\u306e\u70ba\u306e\u5bfe\u51e6\u65b9\u6cd5\u3092\u7528\u610f\u3057\u3066\u304a\u304f\u4e8b\u306f\u3001\u4eee\u5b9a\u4e8b\u9805\u306e\u6b63\u5f53\u6027\u3092\u7acb\u8a3c\u3059\u308b\u70ba\u306e\u5206\u6790\u3092\u884c\u3046\u4e8b\u3088\u308a\u305a\u3063\u3068\u5927\u5207\u3067\u3042\u308b\u3002\u3054\u81ea\u5206\u306e\u6226\u7565\u304c\u305f\u3068\u3048\u3069\u308c\u3060\u3051\u5927\u80c6\u306a\u3082\u306e\u3067\u3042\u3063\u3066\u3082\u3068\u306b\u304b\u304f\u3057\u3063\u304b\u308a\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u8a3c\u660e\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u6226\u7565\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u7406\u7531\u3092\u5168\u90e8\u6319\u3052\u3001\u9593\u9055\u3063\u3066\u3044\u305f\u5834\u5408\u306e\u5bfe\u51e6\u6cd5\u3092\u8aac\u660e\u3057\u3066\u4e0b\u3055\u3044\u3002\u5e02\u5834\u3067\u521d\u3081\u3066\u5b9f\u884c\u3057\u305f\u6642\u306b\u60f3\u5b9a\u901a\u308a\u904b\u3076\u6226\u7565\u30d7\u30e9\u30f3\u306a\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u5f79\u54e1\u3067\u3042\u308c\u793e\u54e1\u3067\u3042\u308c\u3001\u30ea\u30b9\u30af\u3092\u5e38\u306b\u610f\u8b58\u3057\u3001\u4f55\u304c\u3042\u308d\u3046\u304c\u6210\u529f\u306b\u5c0e\u304f\u70ba\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u30ea\u30fc\u30c0\u30fc\u3053\u305d\u304c\u3001\u81ea\u4fe1\u3092\u547c\u3073\u8d77\u3053\u3057\u3066\u304f\u308c\u308b\u5b58\u5728\u3068\u306a\u308b\u306e\u3067\u3059\u3002\u9006\u306b\u3084\u305f\u3089\u7dbf\u5bc6\u306b\u5206\u6790\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u6c7a\u3081\u3089\u308c\u305f\u3084\u308a\u65b9\u306e\u6b63\u5f53\u6027\u3092\u3068\u306b\u304b\u304f\u8aac\u660e\u3059\u308b\u3088\u3046\u306a\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u4eee\u5b9a\u4e8b\u9805\u304c\u9593\u9055\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u6c7a\u3081\u3089\u308c\u305f\u3084\u308a\u65b9\u304c\u901a\u7528\u3057\u306a\u304f\u306a\u3063\u305f\u6642\u306b\u3001\u5468\u308a\u304b\u3089\u306e\u4fe1\u983c\u3092\u5931\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u6226\u7565\u3092\u5805\u56fa\u306a\u3082\u306e\u306b\u3057\u3066\u304f\u308c\u308b\u306e\u306f\u3001\u4e0d\u6e2c\u306e\u4e8b\u614b\u3078\u306e\u5bfe\u51e6\u65b9\u6cd5\u306a\u306e\u3067\u3059\u3002<\/li>\n<li><strong>The best strategies require no slide presentation to explain.<\/strong> If your staff are unable to grasp your strategy with a few succinct sentences from you, no slide presentation will make it any easier to understand. Note here that I say \u201cgrasp,\u201d not agree. Understanding and agreement are not the same, and as I mention above, dissent is a mark of a thinking adult.<\/li>\n<li class=\"translation-block\">\u5927\u80c6\u306a\u6226\u7565\u3067\u3042\u308c\u3070\u3001\u5c11\u306a\u304f\u3068\u3082\u6700\u521d\u306f\u610f\u898b\u304c\u5272\u308c\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u3057\u3063\u304b\u308a\u3057\u3066\u3044\u306a\u3044\u6226\u7565\u3067\u3042\u308c\u3070\u3001\u7a0b\u3005\u306e\u540c\u610f\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30c1\u30fc\u30e0\u304c\u4e00\u3064\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u96f0\u56f2\u6c17\u306e\u5370\u8c61\u3055\u3048\u4e0e\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3082\u3057\u3042\u306a\u305f\u304c\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u6226\u7565\u3092\u63d0\u6848\u3057\u305f\u6642\u306b\u3001\u300c\u9045\u3059\u304e\u308b\u304f\u3089\u3044\u3060\uff01\u300d\u306a\u3069\u3068\u53eb\u3093\u3067\u8208\u596e\u3059\u308b\u4eba\u304c\u3044\u308b\u4e00\u65b9\u3067\u3001\u3053\u308c\u3067\u3053\u306e\u4f1a\u793e\u3082\u7d42\u308f\u308a\u3060\u3001\u306a\u3069\u3068\u843d\u3061\u8fbc\u3080\u4eba\u304c\u3044\u305f\u308a\u3059\u308c\u3070\u3001\u3042\u306a\u305f\u306e\u6226\u7565\u304c\u7d20\u6674\u3089\u3057\u3044\u3082\u306e\u3067\u3042\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u9006\u306b\u5168\u54e1\u304c\u9069\u5f53\u3067\u3042\u308b\u3068\u8cdb\u6210\u3059\u308b\u3088\u3046\u306a\u6226\u7565\u304c\u826f\u3044\u7d50\u679c\u3092\u51fa\u305b\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u3082\u306e\u3067\u3059\u3002<\/li>\n<\/ol>\n<span 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