[:en]Campaigns Don't Shape Brands[:ja]ブランドとはキャンペーンによって形作られるものではない[:]

1.0Steven Bleisteinhttps://stevenbleistein.net/jacd20sbrelansa22https://stevenbleistein.net/ja/author/cd20sbrelansa22/[:en]Campaigns Don't Shape Brands[:ja]ブランドとはキャンペーンによって形作られるものではない[:] - Steven Bleisteinrich600338<blockquote class="wp-embedded-content" data-secret="508LcajUod"><a href="https://stevenbleistein.net/ja/2018/03/campaigns-dont-shape-brands/">[:en]Campaigns Don’t Shape Brands[:ja]ブランドとはキャンペーンによって形作られるものではない[:]</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://stevenbleistein.net/ja/2018/03/campaigns-dont-shape-brands/embed/#?secret=508LcajUod" width="600" height="338" title="“[:en]Campaigns Don’t Shape Brands[:ja]ブランドとはキャンペーンによって形作られるものではない[:]” — Steven Bleistein" data-secret="508LcajUod" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://stevenbleistein.net/wp-includes/js/wp-embed.min.js </script>https://stevenbleistein.net/wp-content/uploads/2018/03/CampaignBranding.jpg1080720[:en]Campaigns don’t shape brands. Leaders do. Campaigns merely project to the outside world the brand as perceived by the people inside your company, whether that brand is how you like it or not. Dissonance will cause any branding campaign to fail, no matter what you do.